M-Sport Ford has unveiled a striking new livery for its Ford Fiesta WRC ahead of the 2020 World Rally Championship season.
The new livery, which has been described as a throwback to the 90’s, includes a lot more white than its predecessor, with added blocks of colour in various shades of blue and turquoise, giving it a modern-retro theme.
It’s the work of graphic designer Phil Dixon, who has chosen the various colours to reflect M-Sport’s history, its ongoing alliance with Ford and support from Castrol.
“My initial inspiration came from François Delecour’s 1995 Ford Escort RS Cosworth,” commented Dixon. “White cars have always been popular, and with the increased support from Castrol that colour scheme was spot on.
“In general, the whole design has a nod to the early-to-mid 90s. The patterns and fashions of the era are really prevalent at the moment, so I was interested to create something in that style whilst still being on-trend and relevant today.”
Team Principal, Richard Millener, added: “Phil is a real talent so it’s not surprising to see his designs become fan favourites year after year. This year he’s captured a sense of nostalgia in something totally modern and inventive, and I have to say that it’s one of my favourites!
“It’s great to see our close relationship with Ford well represented, as well as the increased support from Castrol. Many of our existing partners are also proudly displayed, and the livery looks even better close up. I hope many of you will be able to get out into the forests and service parks to see it for yourselves!”